as-salaam aleikum wa rahmatullahi wa barakatuh,
I have just read something very upsetting on a forum I am a member on. a member of the board was in class yesterday and another student who is Sudanese had a typed note on her desk that read:
“You are ugly and tall and too black and you smell.”
Astagferallah!! how cruel! this makes me so angry. so very verrrry angry.
I just want to talk a little about skin color issues I have heard/known about in the UAE.
for the local culture here, from the past up until now, it is considered beautiful to have fair skin. the more fair the better. though I do have to say from knowing local women I think nowadays there are many women who accept their color, but certainly not most of them. it is still an issue here.
there is a product here named “fair and lovely”—it is a skin lightening cream that sells very well here and their commercials have angered me.
I could only find one in English, but take a look at this one (it was originally in Arabic):if you can't view it it is here:
here is another one dubbed in Arabic for the Middle East market:
if you search on Youtube almost all of the ads are from India and the surrounding countries, where darker skin is shunned.
anyhow, this commercial, if you watch it, clearly sends out a signal to the Arab girls that they will find success, love, and happiness only if they have fair skin.
there have been several commercials with the exact same message. it is disgusting that the commercials are allowed to air here. its even more disgusting for a Muslim country to allow ads like this telling their women they are less pretty if their skin is darker. these kinds of messages in society reinforces racism towards those with darker skin.
and since many of the local Arab girls have a tanned skin color and the message is that this color is unattractive, imagine how the girls with even darker skin are made to feel, because there are many locals with dark skin--even if they would generally get more respect than a dark-skinned non-local just because they are Emirati.
it is just so sad.
inshallah the school finds who gave that girl the nasty note and they are punished for it.
p.s. OMG look at this ad for fair and lovely I found!! from India...
if you can't view it here, it is at: